A few years back, our company ventured into an open thought-experiment…an evolution of how we holistically approached marketing. We called our methodology a lot of things along the way, but it was really always “Do The Next Thing.” It just took us a little while to figure that out.

This methodology had to be simple and practical. You already know that some of self-improvement and empowerment mantras can be short-lived. Once the hype washes away, you find yourself looking for a fresh dose of empowerment. And there you are, scrolling through the self-help section on Amazon. There goes another fifteen dollars to reset the motivation clock. And that is just sad.

That’s why instead of inventing a marketing philosophy, we just simply observed our own behavior when we were most-productive, exhibiting the best customer service, and turning out our best work. We observed clients and friends we greatly admire…men and women setting a wonderful example as business owners and overall terrific human beings. We asked them questions, took notes, and tried their habits on for size.

And we realized something valuable: Great marketing comes from momentum…from a series of intentional actions moving you in the right direction. When we say it like that, it seems obvious, doesn’t it? But the day-to-day fears and insecurities of life and leadership can bring that “Do The Next Thing” marketing-momentum to a skidding halt. Great marketing can be stamped out by fear and insecurities that go unchecked.