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Fields Construction, a premier local builder known for their stunning custom homes and neighborhoods, partnered with Agile Marketing Collective to honor their 30-year legacy while updating their branding and website. The project included a logo refresh, new website design, professional team photography, and comprehensive marketing consulting to usher in a new era under their new leadership.
President, Fields Construction
Fields Construction is a highly-reputable local construction company started by Peter Fields in 1992. They specialize in building high-quality (we really mean it, you should see the attention to detail) semi-custom and custom homes tailored to their customers' specific vision and preferences. While they have built a lot of beautiful, individual residential homes, their true specialty lies in developing beautiful neighborhoods from the ground up. Over the years, they have created some of the most picturesque neighborhoods in the area. Peter's daughter, Jenny, has played a crucial role in the business for over a decade and has now become the president as Peter has moved toward retirement. Jenny is exceptionally smart, caring, competent, and is doing a fantastic job leading the company.
Our job was to ensure that existing and potential customers understood that this new era for Fields Construction, under Jenny's leadership, is a positive and exciting development, promising the same high standards and visionary excellence that the company has always been known for.
Fields Construction needed a soft, understanding approach to updating branding and messaging that was a pillar in our community for over thirty years. The challenge was to preserve the classic look of their logo with slight updates, update team headshots, create a clean and simple website that showcases their work, and ensure the website functions as both a lead generation tool and a portfolio. Additionally, the website needed to be easy to update and manage, reducing operational headaches.
To address these challenges, we implemented the following solutions:
Logo and Branding Updates: Making subtle adjustments to the logo, maintaining its classic style while giving it a modern touch.
Website Design and Development: Created a clean, fast, and modern website with an intuitive interface that showcases Fields Construction’s projects and history.
Photography: Captured professional headshots for the entire team to enhance the personal touch of the website.
Content Management: Implemented a user-friendly content management system to facilitate easy updates by the Fields Construction team.
Photography: Capturing high-quality jewelry images for the e-commerce store, enhancing product presentation and appeal to online shoppers.
Marketing Consulting: Provided strategic marketing advice to support the new branding and website launch.
We are immensely proud of the collaborative effort with Jenny to communicate the new vision for Fields Construction. Working closely with her, we successfully updated the logo to honor Peter's legacy while introducing a fresh look that signifies a new era. The new website not only highlights the stunning projects and craftsmanship of Fields Construction but also serves as an effective tool for lead generation and portfolio presentation. Our user-friendly content management system ensures that the Fields Construction team can easily manage and update the site, minimizing any operational challenges. Jenny's positive feedback and the seamless transition of leadership have reinforced our belief that we have played a part in setting a strong foundation for Fields Construction's continued success. It has been a privilege to contribute to the growth and evolution of such a well-established and respected company.
Collaborating with Jenny and Fields Construction has been a truly gratifying experience. We are honored to have played a role in celebrating Peter's legacy while ushering in a new chapter for the company. The updated branding and new website reflect the high standards and visionary excellence that Fields Construction is known for. We look forward to seeing the continued success and growth of Fields Construction under Jenny's leadership and are proud to have contributed to their journey.
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