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With a vision to expand their e-commerce reach, Fink’s Jewelers partnered with Agile Marketing Collective to harness the power of digital marketing, SEO, website optimization, and high-quality product photography to enhance their online presence.
Marketing Director, Fink's Jewelers
Fink’s Jewelers is an incredible company. They are a premier, family-owned jewelry retailer based here in Roanoke, VA. Fink's is a household name here. But most locals don’t realize what a big player Fink’s is in the industry. As one of America’s “Top 50” jewelers, Fink’s operates over a dozen stores throughout the east coast. Fink’s Jewelers continues to offer the largest selection of the industry’s most sought-after brands. And as many of the most successful businesses do, they understand the importance of leveraging technology, digital marketing, and strong search engine optimization (SEO). As they looked to expand their e-commerce offerings, they knew their website needed to be user-friendly, responsively scale to different screen and device sizes (mobile friendly!), and present their brand in the best possible light.
Despite being a household name in Roanoke and a significant player in the jewelry retail industry, Fink’s Jewelers recognized the need to advance their digital footprint to meet the growing demand for online shopping. They required a user-friendly, mobile-responsive website that not only showcased their vast selection of luxury jewelry but also aligned with their brand's esteemed reputation. Additionally, they sought to boost in-store and online sales through strategic digital marketing and SEO.
Agile Marketing Collective embarked on a comprehensive collaboration with Fink's Jewelers, starting with in-depth interviews with department heads to understand their unique needs and objectives. Our approach included:
Custom Web Design and Development: Crafting two cutting-edge websites that provided a seamless e-commerce experience, focusing on mobile responsiveness and user engagement.
Branding and Strategy: Refining Fink's online brand presence to accurately reflect their market position and heritage, ensuring consistency across all digital platforms.
E-Commerce Optimization: Establishing a robust online sales platform, complemented by strategic marketing funnels and e-commerce frameworks aimed at maximizing conversions.
SEO and Content Marketing: Analyzing search trends to refresh page content, design, and marketing strategies, significantly improving online visibility and traffic.
Photography: Capturing high-quality jewelry images for the e-commerce store, enhancing product presentation and appeal to online shoppers.
Technical Framework and Training: Developing an easily manageable technical framework for the Fink's marketing team, empowering them to maintain day-to-day site management with minimal external support.
Our partnership with Fink’s Jewelers has led to remarkable achievements (shared in broad terms to protect confidentiality):
Massively enhanced online visibility and brand recognition, supported by a mobile-friendly, user-centric website.
Establishment of an integrated ecommerce platform and significant growth in ecommerce sales. Customers enjoyed an improved online shopping experience that accurately represents Fink's luxury brand.
Effective collaboration with Fink’s in-house marketing team, leading to sustainable digital marketing strategies and self-sufficient website management.
A comprehensive suite of professional jewelry photographs, elevating the online shopping experience and product showcase.
Our journey with Fink's Jewelers is a testament to how strategic digital solutions and creative collaboration can elevate a brand's online presence and sales. At Agile Marketing Collective, we're proud to have played a pivotal role in Fink's continued growth and digital transformation.
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Marketing Director, Fink's Jewelers
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