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Case Study: FIVE18

(Formerly Patrick Henry Family Services)

Agile Marketing Collective helped revolutionize FIVE18’s web presence with multi-site network integration.

Partnering with FIVE18, formerly known as Patrick Henry Family Services, presented a unique opportunity to leverage our web design and technical expertise in support of their commendable mission to empower families through counseling, community services, and fostering programs. Our engagement was deeply personal from the start, driven by our prior involvement and admiration for their impactful work.

Overview

FIVE18, based in Lynchburg, VA, is a faith-based organization dedicated to a broad spectrum of family support services. When they faced significant challenges with their digital infrastructure, they turned to Agile Marketing Collective for a comprehensive overhaul. Our task was to eliminate the technical difficulties plaguing their multiple websites and to create a cohesive, efficient online ecosystem that mirrored their professionalism and vision.

Challenge

The primary challenge was managing several disparate websites that were not only technically unstable but also lacked a unified user experience. The inconsistency across their digital platforms was hindering their ability to effectively communicate and engage with their community, as well as manage internal operations efficiently.

Solution

To address these challenges, we devised a strategic solution that streamlined their digital operations and enhanced external and internal communications. Our approach included:

  • Multi-Site Network Development: Implemented a robust WordPress multi-site framework allowing centralized updates and maintenance, significantly simplifying IT management.

  • Dynamic Design Importing: Engineered a unique solution for importing design elements across sites, where imported elements automatically adapt to the branding colors and styles of the destination site, facilitating consistent, yet distinct, visual communication.

  • Comprehensive Web Security: Implemented extensive server and client-side security measures to safeguard sensitive information and ensure uninterrupted service.

  • Intranet Development: Developed an intranet platform integrated with Google Business credentials to streamline internal communications and resource sharing among staff.

  • StoryBrand Workshop: Conducted a full-day workshop with executive and department heads to align the web strategy with each department’s goals and the overarching mission of the organization.

Results

 The strategic overhaul of FIVE18’s digital presence has yielded profound impacts across various facets of the organization:

  • Enhanced Digital Stability: The new multi-site framework has drastically reduced downtime and technical issues, ensuring a reliable digital presence.

  • Unified Brand Experience: The ability to share and adapt design elements seamlessly across sites has not only saved time but also reinforced brand consistency.

  • Secure and Efficient Internal Communications: The new intranet has become a central hub for employee engagement and information sharing, enhancing organizational efficiency.

Conclusion

Our work with FIVE18 is a testament to how tailored digital solutions can transform an organization’s operational capabilities and amplify their mission. It has been an honor to contribute to such a meaningful project, and we are thrilled to continue supporting FIVE18 as they make significant strides in empowering families and communities. Our partnership reflects our commitment to leveraging technology for social good, and we look forward to fostering this relationship for years to come.

Rooted in Roanoke. Reaching worldwide.

Situated in the heart of Roanoke, VA, our agency finds its home in a community as vibrant and diverse as our client portfolio. Roanoke's unique blend of small-town charm and accessible global connectivity fuels our passion for delivering top-tier marketing services. From the serene Roanoke Valley, we extend our reach far beyond local borders, offering tailored, effective marketing solutions to businesses around the world.

Based in Roanoke, VA.

We’ve chosen to set up shop here in Roanoke, VA because the Roanoke valley is a wonderful place to live and raise a family. But we also love Roanoke because we can easily hop on a plane and help a client across the country, and we can offer more competitive prices without the overheads of a fancy office in the city. After having lived all over the country, we found our hearts are deeply connected to this wonderful community.

We are worldwide.

Our small agency has made its mark across the globe. We equally enjoy the opportunity to serve small business and massive corporations. This diverse experience has honed our skills and deepened our understanding of market dynamics and consumer behavior. As a result, we're equipped to tailor our strategies to meet the specific needs of any business, anywhere in the world, ensuring that we drive success and foster growth.

Learn more about Agile.

Discover what sets Agile Marketing Collective apart. Hear about our story, values, and commitment to your success on our "about" page.

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    Contact Us!

    Let's get in touch.

    Call us at 540.524.2769 between 9AM and 5PM EST, Monday through Friday. Our helpful staff is here to listen. We want to hear about you, your business, and your project…and we’re never pushy folks. Feel free to fill out the form, call our office, or read about our commitment to you during the discovery process.

    Which services interest you?*
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